Blog
Learn what makes a great website.
How websites get built, priced, and found on Google and ChatGPT.
Start hereHow much should a website cost in 2026?Real ranges for every route, what actually makes one build cost more than another, and how to tell whether a quote is fair.Read it →
How to use AI in your businessWhere to start, what to hand over first, and how to tell a useful tool from an expensive habit.Read it →
What is AI automation?What the term means, how it differs from ordinary automation, and how to tell which one your problem needs.Read it →
Can you just build it yourself with AI?What the tools genuinely do now, where they stop, and when to build it yourself anyway.Read it →
What AI is actually good at in a businessFour jobs it does well, what each looks like in practice, and the case each one gets wrong.Read it →
What is business automation?What it means, what gets handed over first, what the tools cost, and the mistake that wastes the most money.Read it →
AI or automation: what's the difference?One question separates them, and getting it wrong costs money in both directions.Read it →
What can actually be automated in a small businessEight parts of an ordinary week, what's worth handing over in each, and what should stay with a person.Read it →
What to automate firstHow to pick the first one, the arithmetic that says whether it's worth it, and the tempting candidate that isn't.Read it →
Why your automations keep breakingThe five ways they fail, why most run broken for weeks before anyone notices, and what makes one hold.Read it →
Zapier, Make, or something built for youWhat each costs, what each is good at, and the signs you've outgrown both.Read it →
Where AI goes wrong in a businessFive ways it fails, why a wrong answer looks exactly like a right one, and what a real check looks like.Read it →
Is it safe to put company data into AI?What the providers actually do with what you type, how the plans differ, and the rules worth setting for your team.Read it →
Do you need an AI consultant?When outside help is worth it, what to ask before signing, and how to tell advice from a sales pitch.Read it →
What is custom software?What actually gets built, who it suits, and who's better off buying something off the shelf.Read it →
Should you buy software or build it?When buying wins, when it stops, and what three years of per-seat fees actually costs you.Read it →
How much does custom software cost?What moves the number, why published ranges are useless, and how to tell whether a quote is fair.Read it →
Signs you've outgrown spreadsheetsEight symptoms, what each one is really telling you, and the fixes that are free.Read it →
Signs you've outgrown the software you're onHow to tell whether the software is really the problem, and the fixes worth trying before you replace anything.Read it →
What is a prototype, and what you get from oneWhat it is, what it settles, what it leaves out on purpose, and why it goes first.Read it →
Should I move off WordPress?What it costs to run, what a migration actually risks, and the cases where staying put is the right answer.Read it →
How to get your business recommended by ChatGPTWhere assistants get their answers, what makes a business easy to name, and what to fix first.Read it →
How much does it cost to build an online store?Build costs by route, the fees that never stop, and how to work out which platform is cheaper at your volume.Read it →
Do I need professional photos for my website?What stock photography costs you, when your phone is good enough, and the shots most businesses are missing.Read it →
Do I need a website maintenance plan?What actually breaks on a site nobody touches, what a plan should include, and when you don't need one.Read it →
How to redesign your website without losing your Google rankingsThe three causes of a post-redesign traffic drop, the order of work that prevents them, and how to spot one early.Read it →
How to get your business on Google MapsClaiming the profile, the storefront-or-service-area decision that trips up trades, and what actually determines map ranking.Read it →
Why is my website not showing up on Google?How to tell whether Google has your site at all, then the causes in the order they're worth checking.Read it →
How to move your website to a new developerWhat to secure before you give notice, the order that avoids downtime, and what to do if they won't hand things over.Read it →
How to get more Google reviewsHow to ask so people follow through, what breaches Google's rules, and what to do about a bad one.Read it →
Do I own my website? How to checkFour separate things make up ownership, and most owners hold only some of them. How to check each one.Read it →
Squarespace vs Wix vs a custom websiteWhat each is good at, what three years costs, and when a builder is the right call.Read it →
How to find a good website developerHow to check someone's work in ten minutes, the ownership trap that catches most people, and the questions worth asking before you pay a deposit.Read it →
How long should a website take to build?Why most projects take months, what's actually consuming that time, and how to make yours take two weeks.Read it →
Do I need a website if I have a Facebook page or a Google listing?What each one is good at, what you don't own, and when a page on its own is enough.Read it →
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