Web design for salons and barbershops.
Websites built around the booking button, for salons, barbershops and studios that make their money one chair at a time.
Drop in your current site and I'll build you an interactive preview of your new site.
A salon or barbershop sells time in a chair, and an empty chair at two o'clock is revenue that can't be recovered. That single fact should decide everything on the website, and on most salon sites it decides nothing: there's a gallery, an Instagram embed, and a phone number that goes to a person who is currently cutting somebody's hair.
Booking is the whole thing. Not a form that promises a callback, and not a phone number that rings out during exactly the hours people are free to call. A real slot, picked by the customer, held by the system, with a reminder the day before so it doesn't become a no-show.
Underneath that, three things do the persuading: who the stylists are and what each is good at, what things actually cost, and photographs of work that came out of your shop rather than a stock library. I build salon and barbershop sites around those four pieces and very little else.
What a salon or barbershop website needs
Booking by stylist, not just by shop
Regulars book a person, not a business. Letting them pick their stylist and see that person's real availability is the difference between a booking and a phone call that never happens.
Prices published
People won't ring to ask what a cut costs; they will go to the shop whose site says. A clear price list is the most-visited page on most salon sites and is missing from most of them.
Your own work, not stock
A gallery of cuts and colour that came out of your chairs. Stock hair photography is recognizable and it makes the whole page less believable.
Stylist profiles
A photo, what they specialize in, and how long they have been doing it. This is what converts somebody choosing between three shops on the same street.
Reminders that cut no-shows
An automatic reminder the day before recovers a meaningful share of the slots that would otherwise go empty, which is money straight back into a fixed-cost day.
Instant on a phone
Almost every visit is mobile, often between other things. A slow page or a booking flow with six steps is an empty chair.
Why the booking button is the entire website
An empty chair can't be sold later
Unlike a product business, unsold time is gone. Anything that converts a browser into a booked slot pays for itself faster here than almost anywhere else.
Nobody phones during opening hours
Your customers are at work when you're open. If the only route to a booking is a phone call, you're only capturing the ones who remember to try again.
Clients follow the person
Booking by stylist keeps a client attached to your shop even when their favourite chair is busy, because the site shows them who else could take them.
The searches your site needs to win.
I set up your Google Business Profile and local SEO so you turn up for the searches your customers actually run, backed by a site built to earn the click.
Salons & barbers web design, answered.
Do you build websites for salons and barbershops?
Yes. I build websites for hair salons, barbershops, nail and beauty studios, and med spas. Real online booking, profiles for each stylist, and prices published rather than hidden. Two weeks to launch.
Can clients book online and pick their stylist?
Yes, and booking by stylist matters more here than almost anywhere. Regulars book a person, not a shop, so letting them choose and see that person's genuine availability converts far better than a general enquiry form.
Should I publish my prices?
Yes. The price page is usually the most-visited page on a salon site, and people won't phone to ask. A shop that publishes prices wins the client from the one that makes them enquire, even when it's slightly more expensive.
Can the site send appointment reminders?
Yes. An automatic reminder the day before recovers a meaningful share of slots that would otherwise become no-shows, and in a business selling time that is money you do not get back line.
Can it connect to the booking software I already use?
Usually. If you're already on a system your staff know, the site can be built around it rather than replacing it. Where the existing system is the thing causing the problem, that's worth saying on the call.
How much does a website cost for a salon?
Between $2,100 and $10,000 for most salon and barbershop sites, as one payment, quoted within 2 days. Booking integrations and larger multi-location builds are quoted separately.
Are you a web designer or a website developer?
Both, on the same project. Design is how it looks and what it says. Development is the code underneath: how fast it loads, whether it holds up on a phone with two bars, and the parts that actually do something, like booking, payments, and forms that reach you. The website design and the code are the same job here, which is what makes a two-week launch possible and means you always reach the person who built it when you want something changed.
What does website design and development actually include?
Everything between the first call and a site that's live and bringing in work: the design, the writing, the photography if you want it, the build, hosting, a Google Business Profile, and the search setup that gets you found. One quote, one invoice.
Web design by industry and by town.
See the approach for another kind of business, or browse the towns I build in across the GTA and Durham region.
See your new site before you commit to anything.
I'll build you a free, interactive preview of your new site before you owe me anything, so you can click through the real thing on your own phone. Like it and we launch. If not, you've lost nothing.
Drop in your current site and I'll build you an interactive preview of your new site.