Custom pricing, built around your business.
Most sites land between $2,100 and $10,000, paid once, with no required monthly fee. Larger and more custom builds are quoted separately.
A full site, written, built and launched.
Every job is quoted on its own.
There are no packages and no tiers. I look at what your business needs and quote that, all in, before we start.
Most sites land between $2,100 and $10,000. Large builds and custom software go beyond that and are quoted on their own. Prices are in Canadian dollars and exclude HST. How that compares with a builder or an agency →
Where a build goes.
Where the money goes on a typical mid-range project.
Tell me about the business and I'll price it.
A clear, all-in quote, usually within 2 days of our first call. Nothing owed to get one.
Every project is priced for exactly what it needs. Include the pieces that fit your business and skip the rest.
- ✓ As many custom pages as you need
- ✓ Optimized for mobile and desktop
- ✓ Click-to-call, contact form & map
- ✓ Google Business + SEO
- ✓ AI-search optimization
- ✓ Online booking or ordering
- ✓ Photo gallery & reviews, sized to load quickly
- ✓ Copywriting done for you
- ✓ Google review link and QR code
- ✓ Professional photography
- ✓ Video editing
- ✓ Design revisions before launch
- ✓ Business email and other accounts set up for you
- ✓ Web analytics & Google search reporting
- ✓ Custom software & integrations
- ✓ Hosting, SSL & domain setup included
Included in every build.
Whatever the final number, no site goes live missing any of it.
Mobile first
Built for phones before desktops, because that's where your customers already are.
Fast hosting & SSL
Set up, secured, and loading in under a second. You never touch a server.
Google & AI search
Business Profile, Maps, SEO fundamentals, and AI-search optimization, done at launch.
Copywriting
The words are written for you. No empty template waiting on your homework.
Forms & click-to-call
Enquiries land in your inbox and your phone rings from the same tap.
Revisions before launch
We go back and forth until it's right, however many rounds that takes.
Email & accounts
Business email on your own domain, and the accounts the site runs on, set up in your name.
Google review link
Set up from your Business Profile, with a QR code for the counter, the invoice or the van.
Analytics & reporting
Web analytics and Google search reporting, set up so you can see what the site is doing.
What $2,100 covers, and what adds to it.
The starting price is a full site, launched. It goes up when the site has to do more than tell people about you.
- ✓ Ten pages to start
- ✓ Copy written for you
- ✓ Designed for phones and desktops
- ✓ Google Business, SEO and AI search
- ✓ Contact form, click-to-call and map
- ✓ Photo gallery and review link
- ✓ Hosting, SSL, domain and business email
- ✓ Analytics and search reporting
- ✓ Revisions until it's right
Every site launches with all of it, whatever the final number.
Anything else the business needs is priced with it and shown on its own line in the quote.
A site you own.
Wix and Squarespace will get you online. What you get is a template thousands of other businesses are also running, on a platform that decides what you're allowed to build on it.
The design and the content stay on their platform.
Every file is yours, and it moves with you if you ever want it somewhere else.
Care plans, from $89/mo.
Optional, cancel whenever. Pay yearly on any plan and you get two months free.
The website stops being something you think about.
- ✓ Managed hosting, SSL and around-the-clock monitoring
- ✓ A monthly maintenance pass, checked after to confirm nothing broke
- ✓ Your lead form tested every month, so enquiries actually reach you
- ✓ Domain renewal watched independently, with alerts at 60, 30 and 7 days
- ✓ Off-site backups, and any earlier version restored in minutes
- ✓ Content edits, and a direct line to the person who built it
Everything in Managed Care, plus the work of getting found.
- ✓ A new local SEO page every month
- ✓ Your Google listing kept current, with finished jobs, offers and seasonal notices posted to it
- ✓ Review link, QR and request templates set up, replies drafted for you
- ✓ A monthly report: what people searched, where they landed, how many enquiries came in
- ✓ Priority turnaround on requests
Your site is monitored 24/7, backed up off-site and renewed on time.
Canadian dollars, excluding HST. What a care plan covers →
Common questions.
How do you decide what to charge?
I look at what the business needs and price that. A solo electrician who needs a straightforward site and a clinic that needs online booking, a photo shoot, and a dozen staff bios are different amounts of work, and a fixed package would mean one of them paying for the other. You get one all-in number before we start.
What makes one site cost more than another?
Mostly whether the site has to do more than tell people about you. A site people read and then call from sits at the starting price. Customers booking, ordering or paying on it, a photo or video shoot, custom software behind it, and several locations or a second language all add to the build.
Do I pay anything to see the demo?
No. I build a free, interactive preview of your new site before you commit to anything, so you can click through the real thing on your own phone. If you decide against it, you owe nothing and I'm not going to chase you.
How do payments work?
Half to book the build and half when the site goes live. No retainer, no lock-in, and nothing due before you've seen the demo.
Is a care plan required?
No. The site is yours outright and it will keep running without one. The plans exist because most owners would rather text a change than log into anything, and because hosting, backups and updates are steadier when they are handled for you.
What if I need a change later and I'm not on the care plan?
Send it over and I'll quote the work. Small edits are usually quick and affordable. Nothing about the build locks you into paying me monthly to keep your own website working.
What counts as a content edit on a care plan?
Text, hours, pricing, photos, and swapping out what's already there. Brand-new pages, a redesign, or a photo shoot are their own projects, and they're quoted before any work starts.
Who pays for hosting and the domain?
Setting up hosting, SSL and your domain is part of the build. Ongoing hosting is covered by any care plan. If you'd rather skip the plans, I'll set everything up in accounts that belong to you, so you pay those running costs directly and keep full control.
Is it cheaper if I already have a website?
Sometimes, though less often than people expect. Existing copy and photography that are good will save time. An existing site built on a page builder usually doesn't, because rebuilding properly is faster than untangling it. Send me the address and I'll tell you honestly which one yours is.
See the site before you talk about money.
I build a free, interactive preview of your new site first. Click through it, then decide whether the quote is worth having.
☎ Prefer to talk? 416-526-3080